Is it just me, or sometimes the "massage" increases the pain than relieve it?

I've noticed that in several instances that when I get a massage, I end up feeling more pain the next day than I was feeling before the massage.

I was having some mild shoulder discomfort, nothing too big or that I should be worry about, and last weekend I received a massage... that it was very interactive / sensual... the next day, my shoulder was really bothering me. I am sure it was the massage.

I think some guys have no clue about massage techniques even though they claim to have...

Is it just me, or sometimes the "massage" increases the pain than relieve it?